Project overview
the Fef airport Located in Iceland has decided to the current airline representing the country is not an accurate representation of the culture in Norah its attendee's calf is now seeking to rename and rebrand the while air branding, however, they do not know what direction to take. Their target consumers are locals and tourists of all ages. Kef wants the airline to encourage people to either explore nearby countries or explore more of Iceland they want the airline to have a fun and playful appeal to the families in Iceland, as well as young people abroad while being a reflection of what they are as a country.
Inspiration
The purpose of this project is to choose a country and design or redesign a new logo and pattern for the airline. I chose Iceland after my recent spontaneous trip there a few months prior. One of the most rememberable elements of the trip was the ugly airplane I had to ride to and from Iceland. This became the perfect candidate for my assignment.
Research
I started my research with political figures of Iceland, I didn’t find an appealing figure that would be a great representative of the airline brand so I started looking at animals. Puffins were the first animal that came to mind. In spring and summer, Iceland became becomes the breeding home for nearly 60% of the world's Atlantic puffins. Puffins can be seen typically from early April till September each and every year and the locals are really proud of their exotic Puffin breeding grounds. However, Frontier Airlines already has a puffin logo. After more research, I found the Arctic Blue Fox, more commonly known as the Arctic Fox. Through more research about the Arctic Fox, I discovered the scientific name (Vulpes Lagopus) very appealing and something I thought I can use. I decided to toss out "Lagopus" and remove the "s" from "Vulpes" to create Vulpe Airlines. The Arctic Fox is the only native animal in Iceland and is known to be the only mammal living in Iceland before the Vikings over 1000 years ago which makes it the perfect logo for the brand.
Selected Works
INNO Metal StudsLogo Design + Brand Identity
Bespoke & Dagger2D Motion Design
Saber Foundation RepairLogo Design + Brand Identity
Naughty & NicePackage Design + Illustration
Drink RebelLogo Design + Brand Identity
Together Oil PortraitIllustration
Pour SeriesDirection + Photography
Muntz Charcoal PortraitIllustration
Artbark in The ParkIllustration + Ambient Media
MCB Oil PortraitIllustration
Nike Poster PromotionPhotography + Graphic Design
IcelandPhotography
Vulpe AirlineLogo Design + Branding Indentity
Bane Charcoal PortriatIllustration
Up Bringing Plaster Scupture